Analyzing Workflow Data

TABLE OF CONTENTS

• What is Workflow Campaigns?

• Why is This Beneficial?:

•  How to Use

What is Workflow Campaigns?

Workflow campaigns refer to the combination of all email actions present within a workflow. They allow you to manage and analyze email communications triggered by various workflow steps, offering a comprehensive view of the performance of each email action within a workflow.

To streamline your analysis, we’ve introduced a new way to view statistics for all your email campaigns—whether sent through workflows or as standalone campaigns.

Why is This Beneficial?:

• Unified Statistics: Having workflow email stats under Email Marketing makes it easier to track and compare campaign performance from one place.

• Comprehensive Insights: You can now view both the overall workflow stats and break them down by individual email actions, allowing for deeper analysis of each step in your workflow.

• Simplified Editing: You can edit workflows directly from the statistics screen, speeding up the process of making changes and improving efficiency
  

 How to Use:

1. Navigate to Workflow Campaigns:

   • Go to Email Marketing -> Campaigns -> Workflow Campaigns.

   • This screen will give you access to the overall and individual email statistics.

     

2. Edit Workflow: To make changes, click on Edit Workflow to access the workflow builder.

   

3. View Statistics: To see workflow stats, click on Statistics. Use the dropdown menu to select and view statistics for individual email actions within the workflow.

   

With these improvements, monitoring your email campaigns becomes faster, more insightful, and easier to manage, giving you full control over your email workflows